The Los Angeles Kings have stunned the hockey world by making a run to the Stanley Cup finals. In the middle of it all is Kings goalie Jonathan Quick. He has stood tall in net and has played above his head this postseason.
Reebok saw enough of Quick to make him the center of a marketing campaign. It might be a ploy to sell more jerseys to women or just more Kings jerseys in general. But the billboard is pretty slick and could get more women to buy a Johnathan Quick jersey.
A clever sexual joke thrown in there, but it might work.