UConn gets a new logo

The athletic teams University of Connecticut will be getting a new look. Gone is the family friendly husky and in comes Jonathan Husky, a new, hungrier, vicious logo the teams will be sporting.

This caps the rebranding of the athletic teams at UConn.

The two major changes will be the use of “UCONN” across the front of every uniform worn by each team, and a new look for the Jonathan Husky logo. The new look is part of a new institutional branding and marketing program announced in early April by President Susan Herbst that uses “UCONN” as the primary mark of the University in all signage, publications, advertising and marketing activities. 

“This logo is everything that a Husky is supposed to be -- powerful, aggressive, determined,” women's basketball coach Geno Auriemma says. “It is looking right through you and saying ‘Do not mess with me.' This is a streamlined, fighting dog, and I cannot wait for it to be on our uniforms and court.”

The new logo looks a lot better than the one used in years past.