Sunday, September 4, 2011

Get Your San Diego Chargers Wine

The San Diego Chargers have entered the wine business. The NFL team has combined with Napa Valley winemaker Anthony Bell of Napa Valley’s Bell Wine Cellars to create a Cabernet Sauvignon. The wine is to celebrate the fifty years that the team has played in San Diego

It's called Legacy and I guess they call it a celebratory wine. To celebrate what, a legacy of choking in the playoffs? A legacy of slow starts to torpedo an otherwise fine regular season? I'll let Chargers Executive Vice President and CEO A.G. Spanos explain it to you.

“We think our fans will enjoy having a bottle of Chargers Legacy wine for any occasion as well as on game days,” said Chargers Executive Vice President and CEO A.G. Spanos. “We want nothing but the best for our fans.”

“Producing a special wine like Chargers Legacy is similar to winning football games,” Bell said. “It’s a team effort that requires patience, determination, a lot of blood, sweat, and tears, and great talent.”

Isn't that statement a contradiction of sorts. The Chargers have had a team with great talent, only to waste it and lose a game they have no business losing in the playoffs. Or they find a way to lose a home playoff game. Or they waste it with their slow starts in the regular season. Do you want me to go on?

The Chargers aren't the first team to sell wine. The New York Jets came out with "Jets Uncorked" last year. How appropiate. They might have wanted to call it "Rex Ryan uncorked". 

If you want to do the best by Charger fans, don't worry about selling wine at the stadium or in a grocery store, worry about trying to get a Lombardi Trophy in the trophy case. That would be truly celebratory. 

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