Teams in the NHL have a lot of making up to do to their fans. Some are rolling back ticket prices while some are offering free concessions for a limited time. That's a good start to attempt to get the fans back in the fold.
The Los Angeles Kings have taken it up a notch by donating $1 million dollars back to the Los Angeles community. Even though fans won't benefit from that donation directly, it impacts thousands of others in the area. Depending on how it's used of course.
There should be more promotions during the season, but Kings fans will get the best deal of them all.