NBA is kicking around an idea that might get fans to buy more jerseys.
For one game the league may let players wear nicknames on the back of their jerseys. Members of the Miami Heat and Brooklyn Nets have been told that the league may have them wear "nickname" jerseys in one of their four matchups this season.
Miami's Ray Allen, who would have "Jesus Shuttlesworth", his character from the movie "He Got Game", on the back of his jersey seems to be a fan of the idea.
"It shows growth in our league and it shows we do adapt to what's going on around us," said Allen, the Heat guard who plans to wear Shuttlesworth on his jersey, a nod to his character from the "He Got Game" film. "And we're still kids, playing a kids' game. Even though we're now men playing a kids' game, we still remember where we come from. Everybody had a nickname and it's a way to let the fans in a little bit more."
"Fans will like it and so will a lot of the players," Allen said. "Guys will get a good kick out of it."
Miami and Brooklyn is expected to be a marquee matchup this season so the league would put the idea into play with two of the more marketable teams in the league. I think it's an idea that would go over well with the fans and players alike.There's also the possibility of getting the league more publicity and exposure, also more sales of jerseys, but I don't know if the league would put the nickname jerseys on the market.